Migration Brewing
_ 01.26A full content library built under Videorize to carry Migration Brewing's releases from launch day through the following months of social and marketing content.
( THE CHALLENGE )
A new beer release gets a burst of attention on launch day, then the content dries up. Migration Brewing needed enough creative material behind each release to keep showing up on social and in marketing long after the tap takeover ended.
( THE WORK )
Videorize, our video production arm, planned each shoot to produce a full library of content around a single release — hero footage, social cuts, and stills — giving the marketing team enough material to support the launch and keep momentum going afterward.